our process

Using the principles of human-centered design and guided by our principles and values, the goal of this process is to design experiences that support Latino young adults in their search for meaning.

what is human-centered design?

Human-centered design is both a way of looking at the world and a design practice.

By putting people first, human-centered design fuels the creation of innovative ideas that resonate more deeply with people, driving engagement and adoption.

Human-centered design has three phases: inspiration, ideation, and implementation.

The inspiration phase allows us to understand people more fully and deeply empathize with their needs. It is the foundation for the entire process, where we empty ourselves of preconceptions and open up to possibilities.

The ideation phase enables us to turn our empathy into creative and often unexpected possible answers to the needs we discovered. In this phase, we will distill our best ideas, build prototypes and test them with people in order to better refine our solutions.

Lastly, the implementation phase allows us to turn our best refined solution into a real offering and make it available to the people we are designing for.

By putting people at the center of the process at every step we ensure that the resulting innovations will be meaningful, engaging, and helpful.


goal and objectives

Goal: To design experiences that support Latino young adults in their search for meaning.


  1. Identify the needs and values of Latino young adults and create a set of guiding principles.
  2. Create strategies, tools and resources that help leaders reach Latino young adults more effectively.
  3. Train leaders and advocate for the inclusiveness of Latino young adults.


principles and values

Authenticity: Being consistent in word and deed, we are open-minded and aiming to be of help to others.

Transparency: We openly share our methodologies, processes, and intentions.

Collaboration: We believe that if we work together, we can deliver a better product. We welcome feedback, disagreements, and discussion in the name of a well-thought out product.

People First: The needs and voices of the people we are designing for — in this case unaffiliated Latino young adults — come first.

Action First: Human-centered design is not an intellectual exercise, it is a practice. This means talk less, do more, and let the interface with reality be your teacher.

Active Openness: We will be aware of our own preconceptions and biases, and make sure these things stay out of the way of our work, all while embracing uncertainty and ambiguity.